LE FIGARO. – ArcelorMittal escapes shortly after the first loss in its history. Are you satisfied with this performance?
Lakshmi Mittal. – No, although, given the circumstances, we are very far out. We achieved all our objectives of lowering costs, reducing debt, adjusting our production, and have negotiated with the various unions in the world … while 2009 was one of the most difficult years for thirty years the capitalist world. The crisis is not over. The recovery will be slow and gradual. But we managed to overcome the crisis successfully.
Using your production capacity from 50% in late 2008, to 70%. Do you anticipate this year?
Our production planning is based on the request of our customers. In 2009, only 10 of its 25 blast furnaces were in production. Now, twenty are active.There remain four or five who are temporarily stopped and restarted when demand recovers. At the end of 2010, our plants should operate at 85% of their capacity. The automotive market is expected to improve slightly over fourth quarter 2009 in Europe and strong growth in emerging countries. We organize days of innovation with our major customers. We present our new products, our development programs. They are still waiting for better products, steel both stronger and lighter, and more services.
How do you make 5 billion cost-cutting announced in 2012?
This total includes 5 billion of the savings already achieved (2.7 billion Editor's note). We have implemented many measures to improve our productivity.ArcelorMittal is a great company so we can make a "benchmark" in the group! We have implemented a continuous improvement plan which aims to save $ 30 (or 20 euros) per tonne of steel produced. There were hundreds of initiatives in this area. In 2009, we managed to save 13 euros per tonne. We still have to win 7 euros. At group level, it will represent an additional saving of 1.4 billion euros. And we can still reduce our administrative costs and expenses. This will include a specialization of production sites that could be devoted to one type of product payday advance . That does not mean that we will close …
… Or that you will continue to reduce your workforce?
The group has 35 000 employees less in 2009 than in 2008.We have plans in place starting in early retirement, voluntary severance schemes … We have nothing planned as of this year. We have just completed what was started. There is no excess production capacity in Europe. In China, yes.
You also talked about the resumption of investment.
Yes. We will resume mining projects and investment in developing countries, including Brazil. We do not expect to make further acquisitions in the steel. The cost would be higher than the expansion of existing capacity. We focus on the latter solution.
The introduction of carbon tax is a threat to your business in France?
We will be less competitive in Europe. We are in discussion with the French Government, to explain the impact of this tax on our costs.I met President Nicolas Sarkozy a few weeks ago. He says he wants a strong industry in France. We'll have to find solutions. European policy in terms of CO2 is already a burden for the European steel industry, compared to our competitors in China or India. This clearly represents an additional cost, difficult to quantify but very real. Finally, the carbon tax would be inconsistent with a strong industry. But both will have to coexist.
Chinese production of steel which starts again on the rise is a threat to your industry?
Last year, net exports of Chinese steel amounted to 10 million tonnes. This year, they should not exceed 25 million tonnes. First, because the Chinese domestic demand has picked up.Then, because Chinese steel production depends on imports of raw materials, making it less competitive for export. Finally, China mainly exported to South-Eastern Asia. Nevertheless, we are always attentive. If China's exports, it can make European prices down, it already happened before 2008. There is always a risk.
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In an aviation context depressed, ATR is holding its own game in 2009, the Toulouse-based company specializing in the construction of regional aircraft has recorded 40 firm orders and 17 options. It has delivered 54 aircraft. She has on order 136 planes today, representing a workload of more than two years. 43% of these orders relate to its new range, the ATR-42 600 and ATR-72 600.
During this same year 2009, the Spanish airline Air Nostrum and Royal Air Morocco were among its largest customers, with respectively 10 and 6 devices. The reason ATR through the crisis with such ease is the design of its aircraft, which consume 40% less fuel than jets.
A given that airlines are very sensitive. The market share in turboprop regional aircraft can only increase.In 2009 the turnover of ATR have been $ 1.4 billion, an increase of 7% over 2008. A record.
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The gross public debt (government, social security and local authorities) continues to rise. At the end of the third quarter, gross debt under the Maastricht amounted to 1457.4 billion, up from 29.4 billion the previous quarter, according to figures published by INSEE on Tuesday. "Expressed as a percentage of GDP, it is approximately 75.8%, up 1.9 points," says the National Institute of Statistics. In the second quarter, the debt had reached 73.9% of GDP.
The increase over the period, less than that observed in the second quarter (61.1 billion euros), was driven in particular by the increase in debt of the state. To finance the budget deficit, the state has cut its debt of 23.4 billion euros.The debt has also funded a stake in the Company making state participation in a French bank, Crédit Agricole 3 billion, INSEE said.
The social security funds have also contributed to the increase in gross public debt to the tune of 5.9 billion euros, "particularly as a result of increased indebtedness of the ACOSS (3, 9 billion euros), "details the INSEE.
The government has included in his bill to finance the debt was still progress to 77.9% of GDP at the end of the year. In 2010, it expects debt to 84% of GDP, without taking into account the large loan.
Moreover, net public debt, which includes cash and short-term is highest increase over the period, the gross debt.It was heavy with 57.1 billion euros over the second quarter, rising late September to 1331.5 billion. In case a "sharp decrease in cash of the State (-28.3 billion), returning to a level close to that of a year ago," said INSEE.
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Five-star hotels in France? Yes, it is possible since the introduction in June by the government, a new classification. The list already has sixty places, especially in Paris, Courchevel and the Cote d'Azur. For hotels, a small revolution is underway. Their institutions were previously rated by criteria that had not changed since 1986 and they did not understand that the fifth star has long existed abroad. The world record is held even by a hotel worthy of megalomania, the Atlantis Palm in Dubai, which displays seven stars!
"In Portugal, there are 6 star hotels which are no better than our 4-star, said Georges Panayotis, founder of research firm and consultancy MKG.And even for congresses, the French destinations were penalized with no five-star hotels for VIPs. "
According to Hervé Novelli, Secretary of State for Tourism, some 200 hotels could eventually claim win five stars, including 30 to 40 with an additional distinction reserved for best of the best, the "palaces".
But the goal that the government had set, finished 2009 with a hundred five-star hotels will be missed. "The application process was somewhat longer than expected. But the candidates are there, "he defends one in the entourage of the Minister where there promised that the establishment of a new procedure will go faster next year.
"It's not very complicated to have the fifth star, half of the 750 four-star hotels can claim without doing much work, yet adds Georges Panayotis.But with the crisis, many are reluctant to ask. Applicants were fewer than expected. Be a candidate takes time and money. Vis-à-vis a business clientele, this is not the time to raise prices and display an image of luxury. Some employees have instructions from their companies do not reside in five star hotels. "
Then there are the unsuccessful applicants. Reportedly, about 15% of cases were retoques.Among the mandatory criteria, which require the most hoteliers questioned: the size of rooms, room service 24 hours on 24 or even the use of two languages by staff, including English.
A bid of 70 000 €
In the district of Saint-Germain-des-Pres in Paris, the Hotel Bel Ami (four stars) was in the starting blocks in the month of June to submit an application. He has still not done, but considering the first quarter of 2010. "Other priorities have taken over as the work of redecorating in a few rooms," says Vincent Tissier, Director General. But we remain candidates, while some of our competitors are reluctant because of the economy. "To comply with the new schedule, he has already made investments. He equipped the rooms with a service and an extra chair.It also increased the number of electrical outlets, bought lamps and roof rack. "For us it is an application to € 70 000," says Vincent Tissier.
The hotel part with a disability are 15 rooms for less than 24 square meters, the minimum area required. "We do not fulfill all mandatory criteria, but we have our chances because we can compensate this problem by gaining points optional," says its director. In Bel Ami, there is indeed "a spa, meeting rooms, a hall larger than the minimum required, a team of janitors, many more points for the fifth star. Whatever happens, Vincent Tissier is serene: "For teams, it would be a satisfaction. The U.S. travel agencies are also susceptible.But the provision of Bel Ami and its price will not change. "
Avenue des Champs-Elysees in Paris, the Fouquet's Barrière was among the first to win his fifth star in June For this, he installed air conditioning and WiFi in the restaurant Fouquet's classified and bought 27 blankets. The hotel was rated four-star luxury since its opening in October 2006. "As we were the last to arrive on the market, we wanted to be the first to have five-star hotel with a very good note," said Eric Boonstoppel, general manager of the Hotel Fouquet's Barrière. We have lost a few points marginalized because, for example, the telephone line is directly in the room on request. Vis-à-vis our international customers, visibility and legibility are important. But we do not mean increased prices.If the government wants to create a category "Premium" We are ready! "
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Another bad sign for the government of Gordon Brown at the approach of elections in which his party, the Labor is the underdog. The UK economy has remained stuck in recession in the third quarter, and has even suffered its longest period of decline for more than half a century.
While economists hoped that the UK went into recession in the second quarter of 2008 would have returned a meager growth (which they saw to 0.2% on average) between July and September, the first estimate of the NSO The British equivalent of INSEE, showed the contrary, a fall in gross domestic product (GDP) of 0.4% over the previous quarter and by 5.2% over one year.It is hardly better than the second quarter, where GDP had declined by 0.6%, and while the UK economy fell by 5.9% since its entry into recession.
Finally, to cap it all, the ONS said he never registered period of contraction in economic activity so long since 1955. The United Kingdom could be in fact the only major economy to have contracted in the third quarter. Several other countries including France, Germany and Japan have instead returned to growth in the second quarter of this year.
The London Stock Exchange has not suffered from these ads. In contrast, the pound sterling has accused the shock, falling around 1.09 euro while hovering around 1.11 before.According to economists, the slump of the pound reflects the fact that the Bank of England may be forced to continue its program of buying assets with banks (or "quantitative easing"), in which it has already sunk more than 170 billion pounds (about 185 billion euros), which is scheduled for completion in November.
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The financial crisis has undoubtedly reduced the weight of the United States and Europe to Asia. Suddenly, the latter will take the opportunity to strengthen its influence in the world.
From this Friday until Sunday evening, leaders of ten ASEAN countries (Association of the South-Eastern Asia) met in Thailand. They are joined this morning by China, Japan, South Korea, India, New Zealand and Australia. Countries whose recovery from crisis is much faster than in the West and for many of them are already preparing to abandon their recovery plans.
All concerned now the weak dollar, which they provide relief whenever necessary.And none of them has any interest in seeing the U.S. financial system to deteriorate, while exports remain the primary engine of growth.
"Stress tests" for Chinese banks
But the crisis was already moving lines. The model was that the United States absorb massive exports to Asia is in the process of shifting. In China and India, consumption explodes and is progressively taking over from the American buyer. ASEAN and its 600 million consumers will take over.
However, to enjoy the recovery, Asia should not repeat the mistakes of the Americans. Beijing has understood that today called for Chinese banks to conduct stress tests, stress tests each quarter to better manage credit and liquidity supply in the country.
It must also strengthen its cohesion.If in ten years exports of ASEAN have been multiplied by three, 1 700 billion, and its trade with China by ten, the regional bloc to just build a true economic community. Theoretically scheduled for 2015, it would then be extended to China, South Korea and Japan.
A dream which currently faces the political weakness of ASEAN. Nobody can believe the Committee on Human Rights that it has put in place, while Burma is a dictatorship where every opponent is going to jail and that Laos and Vietnam are two blocks Communists closed.
But Asia is a force. She has already lived through the 1998 crisis and emerged stronger than before.
"The Chinese economy is running at full speed
"Tokyo is seeking a new motor recovery
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Yogurt machine is restarted. Thanks to price cuts, promotions and new standards more accessible, sales of Danone's dairy products rose 7% in volume in the third quarter. It's the largest increase since mid-2007.
So far, Danone had mostly favored the move upmarket with its brands Activia, Actimel and Danacol and rate increases. These were also made compulsory by the soaring price of milk. But the crisis had led to an alarming decline in volumes last year. In January, the group has initiated a program called reset ( "reset"). To boost volumes, each subsidiary has revised its product positioning and pricing in each of its markets (yoghurt, water, infant nutrition and medical nutrition).
Franck Riboud, Danone's boss has welcomed the success of these "operational adjustments."We did not only correct, but have been effective and rapid implementation, said without false modesty, the CEO. We have completed the repositioning of our products before the end of the year. "
A year ago, Danone was advised that because of the deteriorating economy, growing its sales in 2009 would be "less than a few points" in its medium-term target of between 8 and + + 10%. According to details made this Friday, the group table in fact now an annual growth of 2.8%.
While this is a very sharp slowdown in growth of sales, Danone has proven its ability to react and managed to accelerate the pace since January.In the third quarter, all regions are growing, even Europe, which was down in the first half.
Volvic and Evian in progress
Above all, "we gained market share in the three quarters of our markets," insists Peter Andre Térisse, the CFO. He also noted that milk prices would increase, "but return to significant increases in 2008." Danone may therefore increase some of its prices, "while remaining competitive."
Other good news: the return to form of the bottled water division, which is experiencing its strongest growth since early 2008. "Danone has its strong presence in Asia, the area that draws economic recovery," said Lee Linthium, head of research for Euromonitor.The institute predicts that sales of bottled water will increase by 8% in Asia this year, thanks to economic recovery in urban areas, where consumption of these products is higher.
Even in developed countries, Danone waters are rising again this summer, especially in France, the United Kingdom and Germany. With the impact of weather, but not only. "The sales made under Volvic promotion grew by 40%," says one Danone. In recent weeks, the promotion efforts made on Evian, the brand's flagship division, are even more important. Here again, priority is given to the volumes to boost sales.
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