JCDecaux has lived in his year 2009 "most difficult"
The French group displays and street furniture, JCDecaux, released on Thursday its sales in 2009, amounting to 1, 92 billion euros, down 11.5% compared to 2008.
This figure reflects the sharp drop in advertising business, the more cyclical activity of the group and the only fully established in Europe. She has indeed recorded a decline in organic sales of 16.1%. Activities Furniture Urban Transport and proved somewhat more resistant, their respective sales down 12.1% to 934 million euros and 6.3% to 589.6 million euros. Organic growth at constant scope and exchange rates, amounted to -10.9%, while the group expected a decline of 12.5%.
"The reduction in advertising budgets and a strong pressure on prices led to a decline in global advertising market, including internet, expected around 10%," said Jean-Francois Decaux, CEO and Co-CEO JCDecaux.
2009 the worst year since 1964
The annual report for France, compiled Wednesday by Kantar Media Institute, revealed growth "historically low" advertising market (+1.4%), outdoor (posters and street furniture) is the medium most affected (-8.7%).
In the fourth quarter, sales fell by 7.2% to 561.6 million euros. A perimeter and constant exchange rates the growth was -4.9%.
"2009 is undoubtedly the toughest year that JCDecaux has faced since the inception of the company in 1964, said Jean-Francois Decaux instant payday loan . The reduction in advertising budgets and a strong pressure on prices led to a decline in global advertising market, including on-line, expected around 10%.
Sales in Asia and North America most resistant
Europe, excluding France and the United Kingdom, presented a decrease in turnover from 16.7% to 650.9 million euros. La France has decreased its turnover by 8.7%, despite a difficult advertising environment and a strong performance in 2008 (organic growth of 4.8%).
The United Kingdom is the area that experienced the largest decline in fiscal 2009 (-25.5%), improving economic conditions, however, clearly in the fourth quarter. Asia-Pacific and North America have been stronger with declines of 6.7% to 300.9 million euros and 6.5% to 146.2 million euros.
"The group has benefited in the fourth quarter with a slight recovery in advertising spending and increased its exposure to emerging markets. The more positive view of advertisers found on some markets in September, seems to continue in the first quarter of this year. This allows us to be, for now, confident in the ability of JCDecaux to reach a rate of positive organic growth in the first quarter of 2010, "concludes Jean-François Decaux.
The annual results 2009 JC Decaux will be published pre-market March 10, 2010.
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