The online business knows no crisis
Five billion euros under the Christmas tree. This is the estimate by the Federation of e-commerce and distance selling (Fevad) for the raw end of year 2009 online sales. This represents an increase of 25% over the same period last year, a pace in line with that of the growth in the first nine months of this year (27%). These figures confirm a healthy e-commerce that does not suffer from the downturn.
If retailing is experiencing a decline of 2.5% of its business between January and September by the Bank of France, users keep themselves, morale and fever spendthrift. 88% of those who have already bought on the Internet for last Christmas even say they intend to spend as much or more this year, according M?diam?tire.Among the preferred gifts, there are cultural products, games and toys, hi-tech, apparel, equipment for home and beauty products. According to GfK, the share of sales on the Internet for consumer electronics will reach 12% (against 6.6% in 2006) and the cultural products of the total 7.2% (against 4.6% in 2006).
Overall, electronic commerce should weigh around 25 billion euros in turnover this year. In comparison to 18.5 billion euros earned last year by supermarkets and hypermarkets in France Casino or 42 billion for Carrefour.Another point of comparison, sales of high-tech and Internet cultural approach of 3 billion euros this year, compared to 4.5 billion in sales of Fnac last year.
23 million buyers
The health sector due to the rapid development of habits. "We still have new customers because France is still playing catch up in equipment for homes, said Marc Lolivier, general delegate of the Fevad. Meanwhile, the number of commercial sites is growing rapidly, with two new every hour. "Overall, we approach the 60 000 sites of e-commerce assets. For "pure players" in the first hour followed by "order preparers' successor is currently a third wave of actors composed of large store chains that go into high gear on the Web.But even at constant perimeter, sales are up 6% in one year. The France now has 23 million online consumers, up from 43% in three years. Nearly seven in ten users have bought online. The trip, the high-tech and culture are the three main areas of e-commerce, joined forces in more recent fashion, household equipment and cosmetics.
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