Business: Consumer confidence "elites" remains fragile

The "opinion leaders" have not yet digested the crisis. The distrust that policymakers feel about financial institutions and banking remains strong, according to the Edelman Trust Barometer 2010 *. The distance is widening not just with the general public. The confidence rating of banks has melted most of the 22 countries of the investigation by the public relations agency. In the United States, for example, has dropped 39 points in three years, falling from 68% in 2007 to 29% in 2010. It is even lower in France, 21% in 2010 (against 41% in 2007).

The technology sector has the symbol

More generally, the confidence of elite companies to progress (54% of "opinion leaders" interviewed). Except in France, where it remains at a very low level (37% this year against 36% last year). If the banking and insurance are at the bottom of the table, the technology sector is racing ahead.Nearly 80% of elites trust it globally, and 70% in France. "The elites can not forgive the banking sector's responsibility in the crisis," Journet analysis Isabelle Rahe, president of Edelman France, in presenting the study. "Beyond the economic impact, it is the lack of transparency that is punished quite heavily."

Pessimism about the lessons learned from the crisis

The opacity of the financial system is well and truly under fire from critics. For 67% of respondents in 22 countries, transparency is a major asset in building the reputation of a company to the responsible management of human resources (63%) and civic attitudes (50%)."The elite give more confidence to businesses that engage in society beyond the creation of wealth and employment," says Antoine Harary, director of StrategyOne, the subsidiary of Edelman specializes in studies and assessments Marketing and Public Relations free credit report online .

But transparency and civic engagement are not everything. As stressed in the barometer makers fear that companies will not return to their "old habits", ignoring the lessons of the crisis. They are 68% internationally and 74% in France to expect that the famous "business as usual" make a comeback after the crisis. Pessimism up to nourish the hope that the elite opinion.That's about profound changes in their working methods that companies will be judged in the future.

* The 11th edition of the Edelman Trust Barometer was conducted among 4875 opinion leaders in 22 countries. The "opinion leaders", according to the criteria of Edelman, are graduates, who earn high incomes and are closely watching the news business and politics.

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Companies that have lost or gained the confidence of French in 2009

Edelman StrategyOne France and joined the research institute OpinionWay to conduct a further study with a sample of 1,000 French.These forty companies have found French or international, citing those in which they more or less confident today than in 2008. Notably, the Post is named in both charts.

• Winners

Google: 31%

E. Leclerc: 26%

Post: 26%

EDF: 24%

France TV: 21%

• Losers

France Telecom: 36%

Societe Generale: 33%

SNCF: 32%

Post: 30%

Total: 30%

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The CGT is preparing a bid for CIAT

When the SGC prepares to launch a takeover market … the powerful Caisse centrale social activities (CCAS) of electricity and gas industries, the equivalent of a supercomité company EDF and GDF, managed by the communist union , the well would hand over the Compagnie Internationale Andre Trigano (CIAT), publicly traded company valued over 80 million euros. The company, better known under its consumer brand Campéole, is a specialist camping and tent.

The operation should be discussed at the Board of Directors of the CCAS Wednesday. It creates a stir internally. One branch of the CGT, the CGT union Ectam-Staff headquarters EDF and social organizations, objects."The case is disproportionate," denounces the union in a statement.

The central fund social activities is the biggest works of France, with a budget of nearly half a billion euros and over 3 000 permanent employees. Its management has been pinned in the past by the Court of Auditors. As part of its operations in recreation for employees of EDF and GDF, it already manages 60,000 beds in holiday resorts, including 48 000 of which he owns. By placing hands on the Trigano group, it would greatly enhance its ability to host. To become the first player in the sector. The CIAT is the leader in three-star campsite with 43 sites and 14 000 places, which would correspond to about 72 000 beds. It also has a second activity: the manufacture of tents and canvas bungalows.In total, the company achieved a turnover of 43 million euros last year and suffered a loss of nearly one million.

Several applications

The story begins at the time of the first paid leave, with a workshop created by Raymond tarpaulins Trigano, father of Andrew, who is developing the "triganette, a family tent where you can stand. Andrew continues the adventure after the war, while his brother Gilbert resumed Club Mediterranee, which leases its tents in the family business.

The founder and his family still control over 30% stake in the company whose majority shareholder is the fund managed by Groupama Acto. Its Listed raises other applications than the CCAS. Bernard Laporte is interested too, so that Promeo, which owns the Village Family camping.

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The online business knows no crisis

Five billion euros under the Christmas tree. This is the estimate by the Federation of e-commerce and distance selling (Fevad) for the raw end of year 2009 online sales. This represents an increase of 25% over the same period last year, a pace in line with that of the growth in the first nine months of this year (27%). These figures confirm a healthy e-commerce that does not suffer from the downturn.

If retailing is experiencing a decline of 2.5% of its business between January and September by the Bank of France, users keep themselves, morale and fever spendthrift. 88% of those who have already bought on the Internet for last Christmas even say they intend to spend as much or more this year, according Médiamétire.Among the preferred gifts, there are cultural products, games and toys, hi-tech, apparel, equipment for home and beauty products. According to GfK, the share of sales on the Internet for consumer electronics will reach 12% (against 6.6% in 2006) and the cultural products of the total 7.2% (against 4.6% in 2006).

Overall, electronic commerce should weigh around 25 billion euros in turnover this year. In comparison to 18.5 billion euros earned last year by supermarkets and hypermarkets in France Casino or 42 billion for Carrefour.Another point of comparison, sales of high-tech and Internet cultural approach of 3 billion euros this year, compared to 4.5 billion in sales of Fnac last year.

23 million buyers

The health sector due to the rapid development of habits. "We still have new customers because France is still playing catch up in equipment for homes, said Marc Lolivier, general delegate of the Fevad. Meanwhile, the number of commercial sites is growing rapidly, with two new every hour. "Overall, we approach the 60 000 sites of e-commerce assets. For "pure players" in the first hour followed by "order preparers' successor is currently a third wave of actors composed of large store chains that go into high gear on the Web.But even at constant perimeter, sales are up 6% in one year. The France now has 23 million online consumers, up from 43% in three years. Nearly seven in ten users have bought online. The trip, the high-tech and culture are the three main areas of e-commerce, joined forces in more recent fashion, household equipment and cosmetics.

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Nuclear priority Proglio at EDF

Paris, Palais des congrès. This Thursday, the huge amphitheater, Pierre Gadonneix presided as expected its last general meeting of shareholders of EDF. Re-elected director of the group with 96.5% of the votes, Henri Proglio, already designated by the State, has been inducted as the new chairman of EDF. His appointment should be approved definitively by the Council of Ministers on 25 November. The person will thus serve as head of the electrical lights at the end of the month.

Henri Proglio Photo credits: AFP

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The UK economy remains in recession

Another bad sign for the government of Gordon Brown at the approach of elections in which his party, the Labor is the underdog. The UK economy has remained stuck in recession in the third quarter, and has even suffered its longest period of decline for more than half a century.

While economists hoped that the UK went into recession in the second quarter of 2008 would have returned a meager growth (which they saw to 0.2% on average) between July and September, the first estimate of the NSO The British equivalent of INSEE, showed the contrary, a fall in gross domestic product (GDP) of 0.4% over the previous quarter and by 5.2% over one year.It is hardly better than the second quarter, where GDP had declined by 0.6%, and while the UK economy fell by 5.9% since its entry into recession.

Finally, to cap it all, the ONS said he never registered period of contraction in economic activity so long since 1955. The United Kingdom could be in fact the only major economy to have contracted in the third quarter. Several other countries including France, Germany and Japan have instead returned to growth in the second quarter of this year.

The London Stock Exchange has not suffered from these ads. In contrast, the pound sterling has accused the shock, falling around 1.09 euro while hovering around 1.11 before.According to economists, the slump of the pound reflects the fact that the Bank of England may be forced to continue its program of buying assets with banks (or "quantitative easing"), in which it has already sunk more than 170 billion pounds (about 185 billion euros), which is scheduled for completion in November.

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