Danone up on fruit drinks
Danone sees life tutti frutti. The French giant agro-food is strengthening effect on the fruit drinks market with the acquisition of 100% Immédia, number three smoothies in France. The acquisition was finalized in late July, said Sabrina Schneider, communications director for Danone confirming information published on Tuesday in the daily La Tribune.
After the expensive acquisition of Medical Nutrition and merge with the Russian Unimilk, the operation is limited in scope: Danone said that the turnover of Immédia for 2009 is "almost" 4 million euros.
Danone already has a foothold in the market for fruit smoothies and other drinks in this April, the group created a joint venture with US-based Chiquita to market these products in Europe. But the group was not present on this segment in France.This is done with the acquisition of Immedia, founded in 2005 that distributes its products in France. Step by step, the group strengthens its position on products made from fruits, healthy products to high nutritional qualities that correspond to the axis of development chosen by the French group.
At the Paris Bourse, the title Danone was down 0.92% to 41.12 euros while the CAC 40 was down 1.40%.
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