Leica aspires to the top with his move to Savoy
The staff of Leica range in France climbs in France. No more view on the device and Gennevilliers. The teams of the prestigious manufacturer of optics and cameras, whose headquarters was located in the suburbs of Paris for 25 years, have won the exchange. Now they literally dive on Lake Annecy in Savoy, where an old factory has been refurbished to accommodate the fifteen employees at headquarters. "We carry nearly a quarter of our turnover in optics, said St?phane Manara, the manager of Leica Camera Western Europe.It was difficult to offer our customers to try before you buy if we gave a large surface on the device.
The lucky few who spend an average of 5500 euros for a box and from 2,000 to 8,000 euros for the optical can now follow short training courses in outdoor seat in the new Alpine Leica 350m2 terrace where they are dedicated.
Another major innovation for the brand fetish Cartier Bresson: a shop owned outright by the company was opened in the 16th arrondissement of Paris, Rue de la Pompe. Others have also opened in London, Tokyo and Moscow. Until then, the brand had on reseller partners. But leaders of the German company wanted to better control their distribution.Especially in recent months, the manufacturer has launched several new digital cameras aimed at different audiences: The S2 for professionals, the X1, a compact for a wider audience and the M9, the first 24X36 trademark. Not forgetting his first monocular pocket for hikers
President of Leica Acting, Andreas Kaufmann, the representative of the family owns a small cottage industry, announced in 2008 the deployment of a twenty Leica shops in the world and "shopping shops" nestled in large signs. Since last spring, Andreas Kaufmann has passed the torch to Rudolf Spiller, the new CEO of Leica, Zeiss former. The latter must take Leica red where it fell this year. Indeed, the group posted a net loss of 4.8 milion euros (against a profit of 3 million) for a turnover of 134.2 million.
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